NOW UPDATED WITH FIVE NEW CHAPTERS AND A NEW FOREWORD BY NEW YORK TIMES BESTSELLING AUTHOR DAVE KERPENAliza Licht global fashion communications executive, AKA fashion s favorite PR girl and former Twitter phenomenon is here to tell her story, complete with The Devil Wears Prada like moments and insider secrets.Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK She delivers personal and professional guidance for people just starting their careers and for people who are well on their way With a particular emphasis on communicating and building your personal brand something she knows a thing or two about Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.Now updated and in paperback, Licht shares the decisions she faced in leaving her dream job and launching a new career after 17 years with the company With an additional five chapters of new material focusing on entrepreneurship and making a major career change, Licht has not only updated all the advice throughout the original hardcover version, but takes the reader along for her new journey, sharing the challenges she faced along the way and the lessons learned Original fans will surely fall in love with LEAVE YOUR MARK all over again....
|Title||:||Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.|
|Format Type||:||Other Book|
|Publisher||:||Grand Central Publishing Auflage Reprint 10 April 2018|
|Number of Pages||:||320 Seiten|
|File Size||:||864 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. Reviews
when starting your first job, read this, not many young people have correct approach to first job, too much expectations to little focus on doing job right
Ich habe aus diesem Buch wirklich viel mitgenommen!Es ist schön geschrieben und hat viele tolle Infos!Ein Must-Read für jeden, nicht nur für PR-Interessierte!
Very disappointing. I genuinely enjoyed the fashion-industry insider tidbits, and I thought her description of how she got her early experience (by doing her research!) would be valuable to anyone beginning or making a change in their career. However, there wasn't much else there for anyone who was looking for some solid strategies in navigating their workplaces. I was particularly disappointed by the way she glossed over the social media aspects of her career, and I didn't see much that was innovative in her use of different platforms. And, I found the overall tone of the writing to be shallow. The "INSIDER TIP"s were particularly annoying and generally did not impart anything new or important. I have not been able to finish the book because I've found it to be so annoying. I expected something much more, and much better written, from a high-placed public relations executive. Wishing I had just checked it out of the library and not wasted my money....
I bought this book because I wanted some inspiration as I prepare to enter the world of Public Relations, and of course because my interest is in fashion and beauty. This was a good book, but it lacked meaning and seemed a little boring to read sometimes. Definitely did not teach me much that I didn't already know, but still a good little book to check out if you are interested in social media and brand management specifically in fashion and similar industries.
Leave Your Mark by Aliza Licht is part memoir, part advice book, and part much needed kick in the rear end. Aliza, formerly known as DKNYPRGIRL across social media, was the Senior Vice President of Global Communications for Donna Karan International. After rising to success on Twitter and inspiring other brands to place Public Relations on the front lines, Aliza answered the many inquiries for advice from young Fashion and PR professionals and students with this book, which she terms a sort of written mentorship.Throughout its pages are sprinkled stories from her life, ranging from early career woes to the challenges of anonymous stardom. Her advice is great, and the flow of the book is mostly fantastic, but the formatting could use some work. By the end I was growing increasingly annoyed by the interruption of a perfectly good paragraph by an "insider tip" that was usually pretty common sense, yet made to feel so secret that it might as well be the identity of Gossip Girl.Occasionally, Licht would go on a rant (something that, IMO, should be saved for opinion columns and reviews, not used in memoirs or advice books, although I can understand the urge.) and it would feel like she was yelling at the reader for something they hadn't done, but that there was a small chance they might do in the future. I found myself feeling slightly upset and bewildered after these parts and having to put the book down in order to remind myself that I hadn't done whatever it was before I was able to pick the book back up and try to get back into it.Although I know Licht was just trying to be thorough and professional and when she announced in the beginning that she would be altering names and even genders of people she would refer to so that their identities would say secret and the reader, whether they be a man or a woman, would feel equally represented, the whole concept rang through my head like a song on replay whenever I was reading the book and ended up making it feel somewhat contrived and slightly less than genuine.However, the overall tone of the book was pretty good, and it carried a lot of solid advice for only 288 pages. I think it was a bit of a cautious beginning for Licht in the literary world, but I get the feeling that she will probably publish more, and that she will improve with each publication. I definitely enjoy her social media presence, sass and all, and look forward to reading anything else she decides to print. I would recommend the book in its entirety to anyone looking for advice on a career in social media, fashion, or PR specifically, and the resume section to every person I have ever met or will meet in the future.Curio Street Reads Rating: 3.5 Stars[...]
This book was more of a memoir and a vague at best how to break into the fashion industry. It is aimed at readers who are still in college. How to write a resume and tips on being an intern do not speak to a majority of the population who would read this book. I purchased this for tips on how to "kill it" in my career (little to no substantial advice there. Stories of past work experience don't count!) and make an impression on social media. Talking about DKNYPRGIRL on twitter and how it evolved isn't exactly advice. Super disappointed with another book that promises to delivery solid information, but really is just a memoir.
I highly recommend this book for anyone in any industry. Her story revolves around the fashion industry, and some points I was able to relate to my industry (Cosmetology), but the business points can be related to any industry. It’ll light a fire under your drive and professionalism, give you great applying/hiring tips, and definitely entertain/make you laugh.#ShearMegan #GirlBoss